Sökning: "Linn Klint"

Hittade 2 uppsatser innehållade orden Linn Klint.

  1. 1. Prescription for a brand in change

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Linn Af Klint; Anna Philipson; Helena Bjarne; [2010]
    Nyckelord :Branding; Change; Corporate Brand; Internal Brand Building; Management of enterprises; Företagsledning; management; Business and Economics;

    Sammanfattning : Abstract Title: Prescription for a Brand in Change Seminar Date: 2010-06-03 Course: BUSM08, Master Thesis in International Marketing and Brand Management Authors: Helena Bjarne, Linn af Klint and Anna Philipson Advisor: Ulf Elg Keywords: Branding, Change, Corporate Brand, Internal Brand Building Purpose: The purpose with our research is to study the internal work process with a brand in order to successfully adapt the brand to changes in the market. We intend to investigate the challenge a company faces when creating a modified brand based on the foundation of an already existing strong brand. LÄS MER

  3. 2. Vad döljer sig bakom coachande ledarskap?

    Kandidat-uppsats, Lunds universitet/Institutionen för tjänstevetenskap

    Författare :Linn Af Klint; Charlotte Wiebe; Mikaela Johnsen; [2009]
    Nyckelord :coaching; ledarskap; makt; feedback; motivation; Management of enterprises; Företagsledning; management; Business and Economics;

    Sammanfattning : .... LÄS MER