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1. We Are What We Buy : An exploratory study of how young Swedish consumers construct their identities through luxury consumption
M1-uppsats, Högskolan i Jönköping/IHH, FöretagsekonomiSammanfattning : Abstract Problem: Previously, only few wealthy individuals had the opportunity to engage luxury consumption. Today, money and time is a lot more dispersed and thus give the regular citizen a chance to purchase luxury goods. LÄS MER
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