Sökning: "Linn Wibom"

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  1. 1. “All Can Achieve Beauty” : A Diachronic Multimodal Text Analysis of Skin Care Advertisements 1920-2013

    Kandidat-uppsats, Stockholms universitet/Engelska institutionen

    Författare :Linn Wibom; [2019]
    Nyckelord :Multimodality; systemic functional linguistics; visual grammar; advertisements; beauty; skin care.;

    Sammanfattning : Advertisements are multimodal texts created to get attention from potential customers in order to sell products. Previous research has shown how advertisements’ visual and verbal features make up ideological codes that are used to affect readers. LÄS MER