Sökning: "Linnea Åhlin"

Hittade 1 uppsats innehållade orden Linnea Åhlin.

  1. 1. Uppfatta och reagera : En kvalitativ studie om IT-relaterade resursers roll i kundkännedomsprocesser och kundresponskapacitet

    Kandidat-uppsats, Umeå universitet/Institutionen för informatik

    Författare :Mairon Åhlin; Linnéa Bergqvist; [2014]
    Nyckelord :Kundresponskapacitet; kundresponsexpertis; kundresponsfart; kundkännedomsprocesser; IT-relaterade resurser;

    Sammanfattning : The structures of organizations have gone through a dramatic change over the last years; as a result customer service is no longer a small side activity but a critical part in customer relationship management. Development in information technology has created opportunities as well as challenges for organizations when it comes to providing a customer service with capacity of sensing and responding to customers' needs. LÄS MER