Sökning: "Linnea Brath"

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  1. 1. Customer Satisfaction within the Purchasing Process - A case study for the retailer IKEA

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Linnéa Brath; Camilla Hedengran; [2011-07-07]
    Nyckelord :Customer satisfaction; Retailing; Purchasing process; Decision-making; Service level;

    Sammanfattning : Many retailers have moved toward strategies that use large assortments and/or customization in order to establish a competitive advantage. Large assortment strategies used by category killers can however backfire if the complexity causes information overload that aggravate customers’ purchasing decision process. LÄS MER