Sökning: "Linnea Goodman"

Hittade 1 uppsats innehållade orden Linnea Goodman.

  1. 1. For the Love of the Game : The role of social media and strategic communication in developing women’s softball in Europe

    Magister-uppsats, Uppsala universitet/Institutionen för informatik och media

    Författare :Linnea Goodman; [2018]
    Nyckelord :non-profit organizations; strategic communication; communities; social media; sports organizations;

    Sammanfattning : This study explores how social media contributes to the relationship between community and non-profit organizational communication in the scope of marginalized women’s sports. The analysis of the data is based on a theoretical framework of social identity and self-categorization theories in imagined communities from a non-profit, strategic organizational communication perspective. LÄS MER