Sökning: "Linus Rigsjö"

Hittade 1 uppsats innehållade orden Linus Rigsjö.

  1. 1. In India, it’s their Way or the Highway : - A case study on what cultural differences Swedish SMEs perceive on the Indian market and how they manage them. 

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Martin Klint; Linus Rigsjö; [2015]
    Nyckelord :Emerging Markets; SMEs; International Business; Standardization; Adaptation; Culture; Indian Culture; Swedish Culture;

    Sammanfattning : Emerging markets are countries with rapid economic growth and have been on the global agenda over the last decades. The most prominent of these markets are the BRIC countries where India is included. India is one of the largest emerging markets in the world with large annual economic growth and great opportunities for firms doing business in it. LÄS MER