Sökning: "Liru Jiang"

Hittade 1 uppsats innehållade orden Liru Jiang.

  1. 1. Discounts as marketing strategies for O2O platform—the case of Eleme

    Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Liru Jiang; [2016]
    Nyckelord :O2O platform; discounts as marketing strategies; Eleme;

    Sammanfattning : With the development of the Internet and online payment, Online to Offline (O2O) platforms come into people’s lives. O2O platforms provide offline goods and ser-vices for their online users and these platforms are various, for example, they can help the users to call taxis, order food, call babysitters, make orders for cleaning the car and so on, which help people a lot for its convenience. LÄS MER