Sökning: "Lisa Burström"

Hittade 1 uppsats innehållade orden Lisa Burström.

  1. 1. “What does the organization want others to think about the organization?” : En kvalitativ studie av Obos Damallsvenskans avsedda image och strategiska kommunikation på Instagram

    Kandidat-uppsats, Uppsala universitet/Institutionen för informatik och media

    Författare :Mathilda Henriksson; Lisa Burström; [2022]
    Nyckelord :kommunikation; avsedd image; damfotboll; sociala medier; image;

    Sammanfattning : Social media is a crucial part of today's organizational communication as it contributes to form opinions and attitudes concerning an organization's image. It is therefore important for organizations as well as for sports teams that operate on a professional level to adapt to the fragmented media landscape. LÄS MER