Sökning: "Lisa Duffy"

Hittade 1 uppsats innehållade orden Lisa Duffy.

  1. 1. En kvantitativ studie om hur köpintentionen påverkas av recensionens karaktär

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Lisa Duffy; Maja Ohlsson; [2018]
    Nyckelord :e-WOM; online reviews; consumer knowledge; information process; purchase intention;

    Sammanfattning : Word of mouth has proven to be an important factor in the customer's purchase process as it reduces the perceived risk and contributes to more informative decisions. The incredible growth of the internet over the past decade has resulted in an increase in electronic word of mouth (e-WOM) and it seems to be a phenomenon that is here to stay. LÄS MER