Sökning: "Lisa Fahlgren"

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  1. 1. What's Next? A qualitative study about the growth of online B2C marketplaces in the Swedish fashion retail industry. Will curated marketplaces replace retail companies' own online channels?

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Lisa Fahlgren; Karin Östberg; [2022]
    Nyckelord :Curated Marketplaces; Digital Marketplaces; Fashion Retailing; E-commerce; Social Commerce;

    Sammanfattning : Online marketplaces are currently gaining popularity in the Swedish market, and global incumbents such as Amazon have recently entered the market. Marketplace platforms are traditionally seen as an additional distribution channel that serves as an opportunity for retailers to capture new revenue streams and customers. LÄS MER