Sökning: "Lisa Gallay"

Hittade 1 uppsats innehållade orden Lisa Gallay.

  1. 1. How can Relationship Marketing influence Micro-sized Family Businesses? A case study of “Casa Canela”

    Kandidat-uppsats, IHH, Företagsekonomi

    Författare :Lisa Gallay; Mihaela Iovu; [2011]
    Nyckelord :relationship marketing; family business; micro-sized companies;

    Sammanfattning : Abstract Background: Micro-sized family businesses are facing great challenges in nowadays competitive markets. Marketing is one of the most essential fields if a company wants to suc-ceed. LÄS MER