Sökning: "Lisa Hedén"
Hittade 1 uppsats innehållade orden Lisa Hedén.
1. Attracting Lifestyles
C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiSammanfattning : Companies who invest in marketing activities in order to create a competitive advantage are said to have a value-expressive product or brand. To be persuasive and gain a positive brand attitude advertisements of these brands must appeal to consumers Ideal Self-Identity. This is referred to as an advertisement being self-congruent. LÄS MER
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