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1. 1. The different roles of a brand for purchasing reused materials in B2B

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Lisa Jodlovsky; Hanadi Secerovic; [2021-07-02]
   Nyckelord :Brands; business-to-business B2B ; circular economy; purchasing; reused materials; circular branding; construction industry;

   Sammanfattning : There is a growing trend of circular economy within the B2B sector and limited research has been conducted regarding the role of the brand in this setting. This paper focuses on purchasing experiences of reused materials in the construction industry. LÄS MER

3. 2. Konsumenters uppfattning av flygskatten och dess påverkan - hållbara resor

   Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

   Författare :Hanadi Secerovic; Lisa Jodlovsky; [2019-06-28]
   Nyckelord :;

   Sammanfattning : .... LÄS MER