Sökning: "Lisa Sittig"

Hittade 1 uppsats innehållade orden Lisa Sittig.

  1. 1. To sell or not to sell : An exploratory study about the motivational drivers and barriers of reselling personal luxury goods

    Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Anu Soiniitty; Lisa Sittig; [2020]
    Nyckelord :Consumer resale behaviour; consumer resale motivations; personal luxury goods; second-hand markets; exploratory research;

    Sammanfattning : Purpose – The purpose of this study is to explore the consumer resale behaviour of Millennial consumers in the context of personal luxury goods in order to identify the motivational drivers and barriers of reselling. Prior discussions about resale behaviour have focused on disposition behaviour, the relation of resale behaviour and purchasing, as well as meanings associated with reselling personal luxury goods. LÄS MER