Sökning: "Lisa Smedley"

Hittade 2 uppsatser innehållade orden Lisa Smedley.

1. 1. The Neighbourly Node : effects of municipal third party involvement on SME networking

   Magister-uppsats, Högskolan Kristianstad/Sektionen för hälsa och samhälle

   Författare :Lisa Smedley; [2014]
   Nyckelord :Networking; third party involvement; manager intent; owner intent; firm growth orientation; SME growth;

   Sammanfattning : Networking has shown to benefit SMEs in terms of increasing resource acquisition and knowledge transfer, two vital components in SME growth and survival. However, previous research has indicated that SME network management is largely determined by the strategic orientation of the firm, which in turn, is influenced by the owner/manager. LÄS MER

3. 2. Customer Perceived Value of Credit Card Rewards : A study on Canadian Consumers

   Kandidat-uppsats, Akademin för utbildning och ekonomi

   Författare :Lisa Smedley; [2013]
   Nyckelord :Rewards programs; credit cards; customer loyalty; perceived customer value; timing of reward; type of reward; dimension of benefit; utilitarian; hedonic; symbolic;

   Sammanfattning : Abstract Title: Customer Perceived Value of Credit Card Rewards - A study on Canadian Consumers Level: Final assignment for Bachelor’s Degree in Business Administration Author: Lisa Smedley Supervisor: Jonas Kågström Date: 2013 - January Aim: The aim of this study is to investigate what influences Customer Perceived Value; where Canadian consumers’ preferences lie in terms of rewards in the Canadian credit card industry. Method: After researching previous studies and determining what constructs have been utilized prior on similar research topics, I implement a quantitative, and to some extend iterative, research approach. LÄS MER