Sökning: "Lisa Wijnberg"
Hittade 1 uppsats innehållade orden Lisa Wijnberg.
1. Consumer Participation in FMCG Crowdsourcing Contests
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Thesis purpose: The purpose of this study is to contribute to the existing literature on co-creation, specifically regarding the phenomenon of consumer participation in crowdsourcing contests. By taking a consumer perspective, it is our ambition to improve the conceptualization of the phenomenon of participants motives, experiences, attitudes and feelings, in general and related to the brand, in crowdsourcing contests. LÄS MER
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