Sökning: "Lisa-marie Kaven"

Hittade 2 uppsatser innehållade orden Lisa-marie Kaven.

1. 1. The Philanthropic Brand? An exploratory study of consumers’ perceptions of brands communicating moral messages on social media

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Lisa-Marie Kaven; Lisa Marie Bauer; [2017]
   Nyckelord :moral branding; moral communication; citizenship; brand meaning; social media; Social Sciences;

   Sammanfattning : Thesis Purpose: The purpose of this thesis is to provide an understanding of how brands relaying moral messages in their communication are perceived by consumers. Therefore, it investigates consumers’ brand meaning resulting from exposure to brands’ moral messages on social media. LÄS MER

3. 2. Should Brands Join the Public Debate? Defining critical elements for persuasive advertising in social marketing

   L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Amber Gulamali; Lisa-Marie Kaven; Anna Schuster; [2016]
   Nyckelord :Business and Economics;

   Sammanfattning : .... LÄS MER