Sökning: "LisaBeth Sundström"

Hittade 1 uppsats innehållade orden LisaBeth Sundström.

  1. 1. The effect of marketing appeals on consumers' intention to pro-environmental behaviour : A social marketing study applying the Theory of planned behaviour in Jönköping, Sweden

    Kandidat-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Senja Lunden; LisaBeth Sundström; Aya Suliman; [2020]
    Nyckelord :Social Marketing; Theory of Planned Behaviour; Marketing Appeals; Intention to Behavioural Change; Palm oil;

    Sammanfattning : Background: Due to increasing environmental issues, the social marketing efforts from organisations are increasing with the aim to push for more sustainable behaviour. One recurring issue in these campaigns is palm oil production. LÄS MER