Sökning: "Lisalot Marina Ineke Krans"

Hittade 3 uppsatser innehållade orden Lisalot Marina Ineke Krans.

1. 1. Weight Watchers: Dieting is out, Healthy is in

   L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Sofia Lilliehorn; Lisalot Marina Ineke Krans; Johanna Schönberg; [2022]
   Nyckelord :WeightWatchers; Rebranding; Implementation Plan; Corporate Branding; Business and Economics;

   Sammanfattning : .... LÄS MER

3. 2. Crafting identities: how do consumers in the craft beer subculture construct their identities?

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Pieter Christiaan Sturm; Lisalot Marina Ineke Krans; [2022]
   Nyckelord :consumer identity; subculture; craft beer consumption; craft beer; Business and Economics;

   Sammanfattning : Thesis Purpose: The purpose was to find out how consumers in craft beer subculture construct their identities. Methodology: A relativist stance combined with a social constructionist stance and a qualitative study with an abductive approach was used to gain deeper understanding of craft beer consumers in order to assign them to consumer categories in a synthesized model. LÄS MER

4. 3. The Good, The Bad and the Socially Responsible: Managing a Brand Reputation Crisis After being Cancelled

   L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Rafae Ahmad; Lisalot Marina Ineke Krans; Kristina Kielaityte; [2021]
   Nyckelord :Cancel culture; crisis management; brand reputation; communication strategies; Business and Economics;

   Sammanfattning : Purpose: The purpose of this paper is to investigate the concepts of brand integrity, brand reputation, brand crisis management and communication strategies used by brands to combat the cancel culture setting. This exploratory study may also aid marketing practitioners in developing appropriate crisis management strategies in response to such a crisis. LÄS MER