Sökning: "Lisen Lundvall"

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  1. 1. Do Not Blame it on Good Times, Blame it on The Attributions: A content analysis of attributions to wins and losses in match reports published by Swedish football clubs in Allsvenskan

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Lisen Lundvall; Styrbjörn Roald; [2022]
    Nyckelord :Sports communication; Attribution theory; Sweden; Allsvenskan; Football;

    Sammanfattning : Football is one of the most followed sports globally and its communication reaches a large audience, including both fans and other stakeholders. The purpose of this thesis is to investigate how Swedish football clubs in the top league, Allsvenskan, ascribe causes to their wins and losses in the match reports published online. LÄS MER