Sökning: "Liu Dongyan"

Hittade 1 uppsats innehållade orden Liu Dongyan.

  1. 1. Car Purchasing Behavior in Beijing : - An Empirical Investigation

    Master-uppsats, Handelshögskolan vid Umeå universitet

    Författare :Xuan Bai; Liu Dongyan; [2008]
    Nyckelord :Purchasing behavior; Product-related attributes; Consumer Decision Process;

    Sammanfattning : This study aims to give an overview on young Chinese consumers’ car purchase behavior. The results show that car purchasing decision is an important decision for most of Chinese. Consumers get information from different channels. LÄS MER