Sökning: "Live streaming E-commerce"

Visar resultat 1 - 5 av 6 uppsatser innehållade orden Live streaming E-commerce.

1. 1. How is E-commerce Live Streaming on TikTok Different from Traditional E-commerce on Alibaba?

   Magister-uppsats, Jönköping University/IHH, Företagsekonomi

   Författare :Liu Xinyi; [2023]
   Nyckelord :;

   Sammanfattning : Background: In recent years more and more consumers in the Chinese market are participating in e-commerce live streaming platforms for online shopping, which is a challenge for traditional e-commerce and an opportunity for brands. TikTok and Alibaba, as one of the major e-commerce live streaming platforms and traditional e-commerce platforms in China, can provide a new perspective for brands. LÄS MER

3. 2. A qualitative study of how consumers’ purchase intention is influenced by the livestreaming shopping streamer under negative incidents caused by streamers.

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Författare :Qian Lu; Cong Liu; Yiran Chen; [2023]
   Nyckelord :live streamer; live streaming shopping; live streaming commerce; purchase intention; negative incident; communication; relationship;

   Sammanfattning : Background：Live streaming shopping is becoming a mainstream method in China since the livestreaming feature has been applied to e-commerce. Live streaming commerce reflects theinterdependence between consumers and live streamers. LÄS MER

4. 3. Will We Like or Not: Examining the factors that influence consumers’ attitude towards live streaming e-commerce.

   Magister-uppsats, Jönköping University/IHH, Företagsekonomi

   Författare :Zhiyu Chen; Jiabao Guo; [2022]
   Nyckelord :Live streaming E-commerce; Satisfaction; Marketing; and Consumer’s attitudes; cognitive perception.;

   Sammanfattning : Background: With the rapid development of information technology, social media and e-commerce platforms have become increasingly popular among consumers. Live streaming e-commerce is a new shopping pattern that has emerged in the process of development. LÄS MER

5. 4. Study on The Communication Impact of Live Streaming E-Commerce Mode in China

   Master-uppsats, Uppsala universitet/Institutionen för informatik och media

   Författare :Yu Xiaojun; [2020]
   Nyckelord :;

   Sammanfattning : .... LÄS MER

7. 5. Analysis of Chinese millennial consumers' preference for online advertising channel in China

   Kandidat-uppsats, Jönköping University/IHH, Företagsekonomi

   Författare :Liwen Zhang; Jinjing Song; Xinyu Li; [2020]
   Nyckelord :Online advertising channel; preference; preference difference; Chinese millennial; Taobao user;

   Sammanfattning : An increasing number of foreign companies want to enter the Chinese market. Online advertising is one of the indispensable means of the company's operation and marketing, and foreign companies poorly understood the online advertising channels in China. LÄS MER