Sökning: "Living the Brand"

Visar resultat 11 - 15 av 101 uppsatser innehållade orden Living the Brand.

  1. 11. Shopping Centers in Change: : A multiple case study of shopping centers´ communications strategies during a social crisis

    Master-uppsats, Högskolan i Halmstad

    Författare :Petra Sellin; Julia Weideborn; [2022]
    Nyckelord :Communication; social crisis; brand; e-commerce; communication strategy;

    Sammanfattning : The emergence of covid-19 resulted in a new way of living for the whole world. One of the areas that would come to be highly affected was the retail industry and more specifically shopping centers. The advice given by the government to citizens regarding the spread of the virus urged people to limit their time spent in public places. LÄS MER

  3. 12. “Tis the season to be vegan” : Discursive identity formations and the discursive construction of veganism in the communication event #veganuary

    Master-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Författare :Saralie Sernhede; [2021]
    Nyckelord :Social media; veganism; Twitter; hashtag activism; CDA; lifestyle movements;

    Sammanfattning : Offering contemporary insights into movement activities, this study explores the discursive identity formations and discursive constructions of veganism in the communication event #veganuary on Twitter. In a tentative attempt to understand #veganuary as a site of discursive and socio-cultural change, this study seeks to answer the research questions: (1) “What discursive identity formations take part in the semantic battle for the meaning of veganism in the communication event #veganuary on Twitter?”, (2) “How is veganism discursively constructed in the communication event #veganuary on Twitter?”, and (3) “How can we understand #veganuary on Twitter as a site of discursive and socio-cultural change?”. LÄS MER

  4. 13. Ledarskap i krissituationer : En undersökning om covid-19-pandemins påverkanpå ledarskap

    Magister-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Linus Andersson; Marcus Grönvall; [2021]
    Nyckelord :Crisis situation; crisis management; crisis leadership; change leadership; corona pandemic and covid-19 pandemic.; Krissituation; krishantering; ledarskap i kris; förändringsledarskap; coronapandemin och covid-19-pandemin;

    Sammanfattning : Bakgrund: Covid-19-pandemin har ställt stora krav på arbetsplatserna. Tidigare forskning visar att organisationer påverkas på många olika sätt i krissituationer. Hur dessa kriser bemöts och hanteras av ledare kan vara avgörande för organisationens framtid. LÄS MER

  5. 14. Nötkreaturs betningsbeteende på bränt och på obränt naturbete

    Kandidat-uppsats, SLU/Dept. of Animal Environment and Health

    Författare :My Strömgren; [2021]
    Nyckelord :betningsbeteende; brand; nötkreatur; naturbete; obränt bete; bränt bete;

    Sammanfattning : Habitats worldwide have undergone changes which have had effects on the living conditions for many species. Some landscapes have opened up due to agriculture, others have changed into fragmented monocultural habitats due to forestation. LÄS MER

  7. 15. Supporting the Cause: How Can Football Supporters Engage with a Club's Brand Extensions

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Alessandro Solmi; Peter Moane; [2021]
    Nyckelord :Brand Extensions; Engagement; Interaction; Supporters; Football clubs; Business and Economics;

    Sammanfattning : Title: Supporting the Cause: How Can Football Supporters Engage with a Club’s Brand Extensions Seminar Date: June 4th, 2020 Course: BUSN39: Degree Project in Global Marketing Authors: Peter Moane and Alessandro Solmi Supervisor: Ekaterini Drosou Thesis Purpose: This research aims at understanding what English supporters of football teams with a small fan base deem important in order to buy, engage or interact with the brand extensions put in place by their favourite club, thereby contributing to the club’s revenue. Methodology: The thesis adopts a relativist ontology and a social-constructionist epistemology, which induced authors to choose a qualitative method and an abductive approach. LÄS MER