Sökning: "Living the Brand"

Visar resultat 16 - 20 av 101 uppsatser innehållade orden Living the Brand.

1. 16. The Path of Independence in the Music Industry : Exploring how independent artists promote themselves through digital media and how record labels support artists in their careers

   Kandidat-uppsats, Jönköping University/IHH, Företagsekonomi

   Författare :Mila Angelova; Hugo Johnning; [2021]
   Nyckelord :Music; Independent artists; Record labels; Digital marketing; Social media;

   Sammanfattning : Background: In this world of rapidly developing technologies, it has become less of a challenge for individuals to start a career within music and promote their brand. The emergence of social media has revolutionized digital marketing and facilitated the distribution of music across different online platforms. LÄS MER

3. 17. Enhancing Fast Fashion Brands Through Environmentally Sustainable Efforts : An explorative study on Generation Z’s perceptions towards circular economy initiatives and its impact on Customer-Based Brand Equity

   Uppsats för yrkesexamina på avancerad nivå, Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Författare :Linnéa Blomberg; Julia Furman; [2021]
   Nyckelord :Circular Economy; Brand Equity; CBBE model; Fast Fashion; Generation Z;

   Sammanfattning : Purpose – The purpose of this study is to explore how environmentally sustainable efforts, in terms of circular economy (CE) initiatives, are affecting the customer-based brand equity (CBBE) of fast fashion brands. By considering the attitudes of Generation Z, fashion companies can build brands that respond to the environmental requirements of future decision-makers. LÄS MER

4. 18. How do consumers get engaged in a brand community? : The case of Estrella Damm.

   Kandidat-uppsats,

   Författare :Dana Cruz; Emma Aulestia; [2021]
   Nyckelord :Brand Community; Case Study; Consumer Engagement; Estrella Damm; Social marketing; Sustainable Practices.;

   Sammanfattning : Background: Looking at many different studies, it’s known that the topics mentioned before are well researched. However, there are not many cases of brand community and customer engagement like the one with Estrella Damm. LÄS MER

5. 19. A global pandemic’s influence on consumer behaviour : A quantitative study on how the social constraints due to COVID-19 has affected the engagement in post-purchase behaviour

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Evelina Damsjö; Fanni Mattsson; Amanda Olsson; [2021]
   Nyckelord :Consumer behaviour; COVID-19; Decision-making process; Post-purchase behaviour; Post-purchase engagement; EKB-model; Social technographic ladder; Social distancing; Millennials; Social media; Social shopping; Collective intelligence;

   Sammanfattning : Since the COVID-19 outbreak, countless studies have been conducted about the pandemic regarding people's physical and mental health, but there is a significant gap on the persistent effects on consumer behaviour. Hence, this thesis aimed to investigate if there is a relationship between the social constraints as a consequence of the COVID-19 pandemic and the potential increased engagement of post-purchase behaviour. LÄS MER

7. 20. The greater good initiatives of country branding

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Sandra Marín Gunnarsdóttir; Filippa Kjellberg; Iris Einarsdóttir; [2021]
   Nyckelord :Country branding; Greater good initiative; Rebranding; Brand image; Brand identity; Inspired by Iceland; Kranavatn; The Swedish Number; Essential Costa Rica.; Business and Economics;

   Sammanfattning : Purpose: The purpose of this research paper is to study the promotion of non-profitable products by exploring the greater good initiatives of country branding in terms of brand identity and brand image. Design/methodology/approach: The research paper takes a qualitative approach and combines primary and secondary data. LÄS MER