Sökning: "Living the brand"

Visar resultat 1 - 5 av 101 uppsatser innehållade orden Living the brand.

  1. 1. Creation of identity value in video advertising: Performing identity myths of stigmatized groups of society

    Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Antonia Pumarino; [2023]
    Nyckelord :Identity value; identity myth; personification; discourse advertising; social tensions; cultural branding; critical discourse analysis; Social Sciences;

    Sammanfattning : Brands have changed their approach to advertising, instead of offering products, nowadays they offer ways of living and seeing the world. To do so, they own a symbolic language which is embodied in advertising discourse. Brands aim to create more profound relationships with consumers and to concretise it, they have a variety of strategies at hand. LÄS MER

  3. 2. CANS - A circular prepping system for single households

    Kandidat-uppsats, Lunds universitet/Industridesign

    Författare :Sara Eggimann; [2023]
    Nyckelord :Crisis preparedness; organization; multifunctional; communicating; re-arrangeable; prepping; circular; cans; Technology and Engineering; Arts and Architecture;

    Sammanfattning : This design project proposes an innovative solution aimed at facilitating organized and democratic preparation for future crises, specifically targeting students and individuals residing in confined living spaces. The proposed solution consists of two stackable storage units designed to address this challenge. LÄS MER

  4. 3. Differences and similarities in stand characteristics after prescribed burning and wildfire : implications for conservation of forest biodiversity

    Master-uppsats, SLU/Dept. of Ecology

    Författare :Hannah Sophie Jakob; [2023]
    Nyckelord :coarse woody debris; conservation; biodiversity; boreal forest; Daldinia loculata; Fennoscandia; prescribed burning; regeneration; wildfire; woodpecker;

    Sammanfattning : 1. Wildfires are a natural disturbance in the boreal forests of Fennoscandia and have shaped and formed forests in the past, resulting in very heterogeneous forests containing large amounts of dead and living trees in various age classes. LÄS MER

  5. 4. "Vad gör DU specifikt för att se till att värdegrundsarbetet håller?" : En jämförande studie kring värdegrundsarbete i en privat och en kommunal verksamhet utifrån ett chefsperspektiv

    Magister-uppsats, Högskolan Väst/Institutionen för ekonomi och it

    Författare :Helena Carmesund; [2023]
    Nyckelord :Core values; behaviour; brand values; Värdegrundsord; core values; värdegrundsarbete; värderingar; brand values; behaviour;

    Sammanfattning : Denna uppsats är en jämförande studie av en privat och en kommunal verksamhet som båda bedriver omsorgsboenden. Syftet med uppsatsen har varit att bidra med kunskap om organisationers värdegrundsarbete utifrån ett chefsperspektiv med fokus på funktion, mål och utvärdering. LÄS MER

  7. 5. Influencers' Own Brands : Investigating the Drivers of Young Female Followers' Purchase Intentions towards Influencers' Own Brands

    Kandidat-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Författare :Vilma Bergström; Jennifer Fredriksson Johansson; [2023]
    Nyckelord :Influencer; Influencers own brands; Young Females; Attitudes; Subjective Norms; Purchase Intention; Shopping habits; Previous experience; Theory of Reasoned Action;

    Sammanfattning : Influencers have been working with collaborations with different brands during a long period of time, the latest development in their career has been to launch their own brands without any intermediators. Previous studies have investigated influencers' own brands but there is still a knowledge gap between intention and behavior. LÄS MER