Sökning: "Liwen Zhang"

Hittade 2 uppsatser innehållade orden Liwen Zhang.

1. 1. Analysis of Chinese millennial consumers' preference for online advertising channel in China

   Kandidat-uppsats, Jönköping University/IHH, Företagsekonomi

   Författare :Liwen Zhang; Jinjing Song; Xinyu Li; [2020]
   Nyckelord :Online advertising channel; preference; preference difference; Chinese millennial; Taobao user;

   Sammanfattning : An increasing number of foreign companies want to enter the Chinese market. Online advertising is one of the indispensable means of the company's operation and marketing, and foreign companies poorly understood the online advertising channels in China. LÄS MER

3. 2. The Freemium Business Model in Gävleborg’s Open Source Software Industry : a Case Study on ArcMage AB

   Magister-uppsats, Avdelningen för ekonomi

   Författare :Liwen Mai; Zhimei Zhang; [2011]
   Nyckelord :Freemium; business model; open source software industry; Gävleborg; SWOT analysis; ArcMage AB;

   Sammanfattning : Aim:  The aim of this study is to investigate how the “Freemium”                business model works in ArcMage AB and explore what challenges will ArcMage AB as an open-source software industry face when running the “Freemium” business model. Method: A case study was adopted, and a qualitative research and face-to-face interview were used to collect the fundamental data. LÄS MER