Sökning: "Local sponsor selection criteria"

Hittade 2 uppsatser innehållade orden Local sponsor selection criteria.

1. 1. “The Sleeping Partner” : A qualitative research examining the “sponsorship” entry in the Middle East- The case of the UAE

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Ahmed Madi; Hassan Alssaqqal; Edwin Zarkovsky; [2022]
   Nyckelord :Sponsorship; market entry strategies; United Arab Emirates UAE ; Entry Modes; Local sponsor selection criteria;

   Sammanfattning : Scholars in the international business field have presented various findings on international entry mode strategies, yet few were conducted on the Middle East. However, a recent study has presented a new form of entry mode used among multinational corporations (MNCs) in the Middle East where foreign companies tend to form partnership with individuals (local sponsor) rather than corporations when entering the market. LÄS MER

3. 2. Sports sponsorship in Poland: A comparative study of companies’ sponsorship processes

   Master-uppsats, Malmö universitet/Fakulteten för lärande och samhälle (LS)

   Författare :Dorota Celczynska; [2020]
   Nyckelord :Sponsorship; Sports event; Poland; Decision-making; Exchange process;

   Sammanfattning : Sports sponsorship has become a global and multi-billion dollar business. It is an integral part of the company's marketing strategy and viewed as a highly effective form of advertising. LÄS MER