Sökning: "Lola Smith"

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  1. 1. Investigation of Embedded Brand Placement within Esports

    Kandidat-uppsats, Jönköping University/JTH, Avdelningen för datateknik och informatik

    Författare :Carl Alexandros Lundberg; Lola Smith; [2021]
    Nyckelord :esports; league of legends; embedded brand placement; eye tracking; brand recall; prior involvement;

    Sammanfattning : The video game and esports industry has grown exponentially over the past few years.“During recent years, esports have become one of the most rapidly growing forms ofnew media driven by the growing provenance of online games and onlinebroadcasting technologies” (Hamari and Sjöblom, 2017). LÄS MER