Sökning: "London 2012 Olympics"
Visar resultat 1 - 5 av 6 uppsatser innehållade orden London 2012 Olympics.
1. A Compromised Legacy? Investigating the embodiment of Olympism values within the Olympic bidding process
Magister-uppsats, Malmö universitet/Fakulteten för lärande och samhälle (LS)Sammanfattning : The international and commercialised recognition of the Olympic Games can bring upon prestigious benefits to a country's Olympic Games legacy. Due to this, candidate cities have capitalised on this opportunity to leverage their bids to successfully secure hosting rights. LÄS MER
2. Sustainable Physical Legacy Development via Large-Scale International Sport Events
Magister-uppsats, Blekinge Tekniska Högskola/Institutionen för strategisk hållbar utvecklingSammanfattning : In an increasingly urban society, cities pose both challenges and opportunities to move towards a more sustainable society. This study examines the role of large-scale international sport events in sustainable development within host cities, with a focus on the physical legacies that they leave behind. LÄS MER
3. Protesting Sport : A Comparative Study of Media Representations of the London Olympics, Sochi Olympics and Brazil World Cup in AJE, BBCW and RT
Master-uppsats, Stockholms universitet/JMKSammanfattning : Global sport competitions such as the Olympics and the World Cup were founded following universal principles of unity and peace and aiming to be celebrations of sportsmanship. Nowadays, however, they go beyond sport, being constructed as global media events in which both politics and media play an essential role. LÄS MER
4. The Olympics – going for gold and what else? : can London 2012 urban regeneration legacy be considered as sustainable development?
Master-uppsats, Lunds universitet/LUCSUSSammanfattning : Olympic legacy was previously seen as a potential burden on the host city, however an evolutionary shift has occurred whereby it can now be regarded as an instrument in wider urban policy planning. Sustainable development is a requirement set by some governments, and London 2012 aimed to use the Olympic legacy for sustainable development in the form of urban regeneration. LÄS MER
5. Creating Brand Awareness Through Event Marketing : The Off-Field Competition of Sportswear Companies in the Olympics
Master-uppsats, Akademin för hållbar samhälls- och teknikutvecklingSammanfattning : Date: May 30, 2012 University: Mälardalen University, Sweden Program: MIMA- International Marketing Course Name: Master Thesis (EFO705) Title: Creating Brand Awareness Through Event Marketing The Off-Field Competition of Sportswear Companies in the Olympics Authors: Laura Dolge and Malin Marmbrandt Purpose: The purpose of this paper is to research how companies are promoting themselves efficiently to increase brand awareness through advertisement in major sporting events, through viral marketing and athlete endorsement. Research Questions: Firstly: What are the major differences and similarities between the official and non-official sponsors and their marketing activities when creating brand awareness in sporting events? Secondly: How do official and non-official sponsoring companies increase brand awareness in sporting events through viral marketing activities? Thirdly: How do official and non-official sponsoring companies increase brand awareness in sporting events through athlete endorsement? Method: Data was collected with a qualitative multi-method approach that consists of observations of online social networks and media (netnography), and semi-structured interviews was applied. LÄS MER
