Sökning: "Loreal"

Visar resultat 1 - 5 av 7 uppsatser innehållade ordet Loreal.

  1. 1. The Korean skincare conquest : A qualitative study about Korean skincare product's popularity in France

    Magister-uppsats, Umeå universitet/Företagsekonomi

    Författare :Ariane Menache; Valentin Bailleux; [2021]
    Nyckelord :;

    Sammanfattning : France is an important actor in the cosmetic industry with famous brands like Dior, L'Oreal, or Yves Rocher. Hence, the French cosmetic industry attracts consumers thanks to its historical experience, the acknowledged quality of its products, or the luxury image these brands suggest. LÄS MER

  3. 2. The Beauty of Brand Loyalty : – a case study of how marketers view Millennials' brand loyalty in the beauty industry

    Magister-uppsats, Umeå universitet/Företagsekonomi

    Författare :Julia Kulle; Julia Hellsten; [2017]
    Nyckelord :Brand loyalty; Millennials; brand management; marketing; beauty industry; beauty marketing;

    Sammanfattning : The generation of Millennials is becoming a very important segment in today's beauty market, because of their large size, purchasing power and engagement on social media. The Millennial consumers are heavy buyers of beauty products, but heavy buyers are not always loyal to the beauty brands. LÄS MER

  4. 3. Competing for Talents : How a company can work with employer branding and talent management to attract talents

    Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Hannah Benon; Charlotte Jansson; [2016]
    Nyckelord :Employer branding; Talent Management; Employer brand management; employer value proposition; employer brand image; talents; talent pools; L Oreál;

    Sammanfattning : This case study examines how a company can work with employer branding and talent management in order to attract students. The study explores how these concepts can be combined in the joint activity and what the implications are of arranging such an activity. This is illustrated through the case competition Brandstorm, arranged by L’Oréal Group. LÄS MER

  5. 4. How to create value through strategic product sample promotions : A L'Oréal case study

    Master-uppsats, Företagsekonomiska institutionen

    Författare :Maria Jedenmark; Mikaela Eckerbom; [2012]
    Nyckelord :Keywords:! Marketing promotion tools; Product sample promotions; Swedish beauty industry; Value creation; Targeted product samples;

    Sammanfattning : The Swedish beauty industry face challenges with product samples as a promotion technique. The lack of a defined strategy results in a random distribution, which leads to weak ROI. However, product samples could be used proactively as a strategic marketing tool creating long-term brand value. LÄS MER

  7. 5. L'Oréal VS. Mary Kay : En kvalitativ studie om marknadsföringsstrategier

    Kandidat-uppsats, Medie- och kommunikationsvetenskap

    Författare :Lovisa Johansson; Hanna Arvidsson; [2011]
    Nyckelord :varumärke; marknadsföringsstrategier; marknadsföringstrender; värderingar; kundrelationer; mätta på reklam;

    Sammanfattning : Syfte: Syftet med denna uppsats är att kartlägga Mary Kays och L’Oréals marknadsföringsstrategier samt undersöka ifall de, av våra informanter, uppfattas i enlighet med företagens värderingar. Metod: Studien är genomförd med kvalitativ metod i form av fokusgruppsintervjuer vid tre tillfällen med unga kvinnor i åldrarna 21-25 år. LÄS MER