Sökning: "Loredana Alexandrina Farcuta"

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  1. 1. Store design : A comparison between luxurious and normal/regular fashion stores

    Magister-uppsats, Mälardalens högskola/Akademin för hållbar samhälls- och teknikutveckling; Mälardalens högskola/Akademin för hållbar samhälls- och teknikutveckling

    Författare :Jinan Riadh Alazzawi; Loredana Alexandrina Farcuta; [2012]
    Nyckelord :Luxurious fashion stores; Normal Regular fashion stores; Store design and shopping experience.;

    Sammanfattning : The purpose of this study is to do a comparison between luxurious fashion stores and normal/regular ones, describe the differences in terms of the store design and discuss the influences and their impact on the customer experience. The second purpose is to give suggestions to normal/regular fashion stores from Sweden regarding improvements that they might need to enhance the customer’s shopping experience. LÄS MER