Sökning: "Lorena Peter"

Hittade 1 uppsats innehållade orden Lorena Peter.

  1. 1. CRM Implementation in the Automotive Industry

    Magister-uppsats, Mälardalens högskola/Akademin för hållbar samhälls- och teknikutveckling; Mälardalens högskola/Akademin för hållbar samhälls- och teknikutveckling

    Författare :Dila Öner; Lorena Xhemali; [2009]
    Nyckelord :CRM;

    Sammanfattning : Date:                  2009-05-27Level:                 Master Thesis in International Business and Entrepreneurship, 15 ECTSInstitution:        School of Sustainable Development of Society and Technology, Mälardalen University Title:                  The Implementation of Customer Relationship Management (CRM) in the Automotive Industry Supervisor:       Peter EkmanResearch           Exploiting the stages of CRM implementation and looking into the obstacles facedIssue:                 during the deployment in order to recommend efficient usage of CRM. Purpose:            The study aims to investigate how to implement Customer Relationship Management in the companies of the automotive industry and through the analysis of the CRM practices of these companies, to introduce how similar companies can achieve efficient usage of CRM as a business tool. LÄS MER