Sökning: "Lorena Xhemali"

Hittade 1 uppsats innehållade orden Lorena Xhemali.

  1. 1. CRM Implementation in the Automotive Industry

    Magister-uppsats, Akademin för hållbar samhälls- och teknikutveckling

    Författare :Dila Öner; Lorena Xhemali; [2009]
    Nyckelord :CRM;

    Sammanfattning : Date:                  2009-05-27 Level:                 Master Thesis in International Business and Entrepreneurship, 15 ECTS Institution:        School of Sustainable Development of Society and Technology, Mälardalen University   Title:                  The Implementation of Customer Relationship Management (CRM) in the Automotive Industry   Supervisor:       Peter Ekman Research           Exploiting the stages of CRM implementation and looking into the obstacles faced Issue:                 during the deployment in order to recommend efficient usage of CRM.  Purpose:            The study aims to investigate how to implement Customer Relationship Management in the companies of the automotive industry and through the analysis of the CRM practices of these companies, to introduce how similar companies can achieve efficient usage of CRM as a business tool. LÄS MER