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  1. 1. When the Network Strategy Is Not Enough -The Case of European Full-Service Airlines

    Magister-uppsats, Ekonomiska institutionen

    Författare :Lotta Koivula; Elshad Mirzayev; [2005]
    Nyckelord :Social sciences; Competitive Advantage; Network Strategy; Airlines; Scandinavian Airlines; Finnair; European Airline Industry; SAMHÄLLSVETENSKAP;

    Sammanfattning : The 1990s were one of the most profitable periods for European airline companies, mainly because of development of world economy and increasing globalisation trends. However, towards the end of the decade, a global economic downturn, high oil prices and new forms of competition turned the industry towards troubled times. LÄS MER