Sökning: "Loubna Katalin Abdallah"

Hittade 2 uppsatser innehållade orden Loubna Katalin Abdallah.

1. 1. An ‘Instagrammable’ Life: Understanding the Motives for Consumption through Instagram Stories

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Loubna Katalin Abdallah; Najwa Ayouche; [2019]
   Nyckelord :Consumption; Postmodernity; Motives; Instagram stories; Social Media; Business and Economics;

   Sammanfattning : The purpose of this thesis is to explore the motivations of young people for manifesting their consumption behavior through Instagram stories. Additionally, the purpose includes gaining an understanding of the way consumption behavior is portrayed... LÄS MER

3. 2. Femvertising and its effects on brand image: A study of men’s attitude towards brands pursuing brand activism in their advertising

   L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Camilla Jacobson; Loubna Katalin Abdallah; Djenane Liasse; Elisabet Lund; [2018]
   Nyckelord :Brand image; brand activism; femvertising; attitudes toward advertisements Aad ; attitudes toward brands Ab ; Business and Economics;

   Sammanfattning : Purpose: The purpose of this paper is to investigate how brand activism in advertisements (specifically femvertising in this case) affects male consumers’ attitudes towards the brand behind the advertisement Methodology: The study is of qualitative nature, using primary and secondary data. Secondary data were gathered from academic journals forming the foundation for the theoretical framework. LÄS MER