Sökning: "Louice Jonson"

Hittade 1 uppsats innehållade orden Louice Jonson.

  1. 1. Facebook in the Banking Industry : A Case Study in SEB, Sweden

    Kandidat-uppsats, IHH, Företagsekonomi

    Författare :Dzenana Halilovic; Evelina Samuelsson; Louice Jonson; [2011]
    Nyckelord :Relationship marketing; social media; Facebook; SEB; communication; loyalty; customer satisfaction; long term relations;

    Sammanfattning : The technological progress the world is experiencing has also changed the way banking is done in Sweden today. One tough challenge for the banking industry is the moderately homogenous products and services they offer, which make banking particularly exposed and sensitive to customers and their switching behaviour. LÄS MER