Sökning: "Louise Burman"

Hittade 2 uppsatser innehållade orden Louise Burman.

1. 1. Http://www the effect of service determinants on customer purchase and return behavior in the online fashion industry

   Magister-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Författare :Louise Burman; Emelie Stricker; [2018]
   Nyckelord :Service determinants; online customer behavior; purchase policies; return policies; hedonic and utilitarian motivations;

   Sammanfattning : To be present online is seen, in recent time, as a necessity for fashion companies in order to sustain on the market. Since online shopping lack the opportunity for customers to try on purchased products it entails a risk of experiencing dissatisfaction when orders are received. LÄS MER

3. 2. Mass customisation i modebranschen : Hur mass customisation kan användas som ett konkurrenskraftigt koncept av modeföretag

   Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Författare :Louise Burman; Malin Gustafsson; [2017]
   Nyckelord :mass customisation; customisation; competitiveness; digital technologies; customer satisfaction; mass customisation; kundanpassning; konkurrenskraftighet; digitala teknologier; kundnöjdhet;

   Sammanfattning : As a result of a growing demand of fast produced fashion and new trends, it seems as if the consumers' needs are changing continuously. Furthermore, the product development of clothes often take place on expected demand and desires, several months in advance and not on request. LÄS MER