Sökning: "Louise Connett"

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  1. 1. Consumer reactions to different forms of CSR communication

    Master-uppsats, Högskolan Dalarna/Företagsekonomi

    Författare :Ivana Buden; Louise Connett; [2016]
    Nyckelord :Corporate Social Responsibility; Corporate Social Responsibility communication; corporate communication; trust; purchase intention;

    Sammanfattning : Aim Companies around the world are making sizeable investments into CSR initiatives, but ensuring appropriate returns on these investments remains challenging. Therefore, it is of value to study the communication of corporate CSR efforts. LÄS MER