Sökning: "Louise Kvist"
Hittade 1 uppsats innehållade orden Louise Kvist.
1. Key account management : A study of the success factors in the implementation process
Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)Sammanfattning : There is a numerous of literature on Key Account Management but there is a lack of empirical research supporting the literature, especially regarding the implementation process. This study investigates five companies according to how they manage their customer relationships with main focus on their key customers. LÄS MER
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