Sökning: "Louise Kvist"

Hittade 1 uppsats innehållade orden Louise Kvist.

  1. 1. Key account management : A study of the success factors in the implementation process

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Louise Kvist; Jeanine Osbeck; [2013]
    Nyckelord :Key account management implementation; change management; communication culture; global talent management;

    Sammanfattning : There is a numerous of literature on Key Account Management but there is a lack of empirical research supporting the literature, especially regarding the implementation process. This study investigates five companies according to how they manage their customer relationships with main focus on their key customers. LÄS MER