Sökning: "Louise Lönnqvist"

Hittade 1 uppsats innehållade orden Louise Lönnqvist.

  1. 1. Brand Building : Differences between how business-to-business companies and business-to-consumer companies build their brands

    Magister-uppsats, Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

    Författare :Sofia Stierna; Louise Lönnqvist; [2014]
    Nyckelord :Brand; Brand Building; Brand Equity; Business-to-business; Business-to- consumer;

    Sammanfattning : Abstract Title: Brand Building – Differences between how business-to-business companies and business-to-consumer companies build their brands. Authors: Louise Lönnqvist and Sofia Stierna Supervisor: Svante Andersson Level: Master thesis, Independent project in business administration (30 credits), Spring 2014 Keywords: Brand, Brand Building, Brand Equity, Business-to-business, Business-to- consumer. LÄS MER