Sökning: "Louise Renman"

Hittade 1 uppsats innehållade orden Louise Renman.

  1. 1. Do Pictures of Hotel Service Employees Sell? A Quantitative Study of The Presence of Service Employees in Hotels' Pictures

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Klara Lönnemark; Louise Renman; [2018]
    Nyckelord :Digitalization; Leisure traveling; Decision-making process; Human interaction; Service employee;

    Sammanfattning : The hotel industry is facing a digital disruption with a change in consumer booking pattern and increased competition from companies such as Airbnb. More consumers use digital channels such as online travel agencies and travel aggregators, and can easily compare multiple hotels prior to booking. LÄS MER