Sökning: "Louise Siljeholm"

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  1. 1. Effekter av mänskliga modeller i produktbilder

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Louise Siljeholm; Mert Tunc; [2017]
    Nyckelord :Visual merchandising; match-up theory; human model; product pictures; utilitarian; hedonic; marketing;

    Sammanfattning : E-commerce is a growing part of the retail market and is expected to grow the following year to come. This growing trend puts emphasis for retailers to present suitable product pictures online, while constantly trying to minimize costs associated with the production cost associated with making of the product pictures. LÄS MER