Sökning: "Love Loyalty"

Visar resultat 1 - 5 av 17 uppsatser innehållade orden Love Loyalty.

  1. 1. Community members on the wall, are you more in love after all? : The differences between community members and non-members brand love, brand loyalty and purchase intentions

    Magister-uppsats, Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Filosofiska fakulteten

    Författare :Filippa Sandberg; Josephiene Dogan; [2023]
    Nyckelord :Marketing;

    Sammanfattning : Background: Social media is growing bigger and bigger by the day, and it wasn't that many years ago that it was first introduced to the world. Along with social media, the marketing world has changed immensely and one of the things that have been added over the years is social media-based brand communities that are groups of people that forms online to support or discuss a certain brand. LÄS MER

  3. 2. Love is all you need - Defining the concept of love brands

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Lisa Lindenmeyer; Franziska Seifried; Alma Varga; [2023]
    Nyckelord :brand love; brand-customer relationship; brand loyalty; love brands; Business and Economics;

    Sammanfattning : Purpose: The term “love brand” has recently become a buzzword among marketing practitioners. Therefore, the purpose of this paper is to define this concept, its elements, and how customers express the love they feel towards their love brand(s) in order to create a shared understanding among practitioners and the academic world. LÄS MER

  4. 3. Hur påverkar emotionella faktorer konsumenters relationsskapande? : En kvantitativ studie om sportvarumärken

    Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Nils Ljungdahl; Filip Djuric; Max Claesson; [2023]
    Nyckelord :Brand Loyalty; Brand Love; Emotional attachment; Functionality; Self-concept connection; Long term relationship; Varumärkeslojalitet; Varumärkeskärlek; Emotionell anknytning; Funktionalitet; Självuppfattning; Långvarig relation;

    Sammanfattning : Syfte: Att skapa lojala kunder i dagens samhälle har blivit allt mer komplext till följd av e-handelns framfart. Relationen mellan konsument och varumärke var förr fokuserad vid pris och kvalitet. På senare tid visar studier att området kring långvariga relationer är komplexare än så. LÄS MER

  5. 4. Scenario Planning Analysis of Subscriptions in the Automotive industry - Future impact on profitability and loyalty

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Daniel Isaksson; Elof Hallin; [2022-08-05]
    Nyckelord :Subscriptions; Subscription service model; Customer Loyalty; Profitability; Automotive industry; Scenario analysis; Business model;

    Sammanfattning : The automotive industry is facing an ongoing transformation on many levels and the common denominator is the road to sustainability and zero greenhouse gas emissions. This has led to the developments of new drivetrains and the need for new business models has emerged. LÄS MER

  7. 5. The Pathways of Brand Love : Pathways to brand love out of a consumer perspective

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Nermin Osmanovic; [2020]
    Nyckelord :brand love; antecedents; pathways; self-brand integration; anthropomorphism;

    Sammanfattning : AbstractBrand love has become an increasingly interesting area of research for academics and marketing practitioners alike, as it has shown to drive consumer behaviours such as brand loyalty, positive word-of-mouth and negative information resistance (Batra et al., 2012). LÄS MER