Sökning: "Lovisa Idberg"

Hittade 4 uppsatser innehållade orden Lovisa Idberg.

  1. 1. An Energetic Separation? The E.ON spin-off

    L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Pritta Andrina Anggraeni; Lovisa Idberg; Kevin John Bowman; Veronika Lindner; [2022]
    Nyckelord :Business and Economics;

    Sammanfattning : .... LÄS MER

  3. 2. Can parasocial relationships make consumers blind?

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Lovisa Idberg; Kristina Kielaityte; [2022]
    Nyckelord :Parasocial Relationship PSR ; Human Brand; SMI; Transgression; Consumer Response; YouTube; Instagram; Business and Economics;

    Sammanfattning : Abstract Purpose: This study explores how parasocial relationships between consumers and human brands can affect consumers’ responses toward human brand transgression. To answer the research question of parasocial relationships can make consumers blind. LÄS MER

  4. 3. The struggle of staying young: How heritage brands can utilize cobranding as a way to rejuvenate.

    L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Veronika Lindner; Lovisa Idberg; Oskar Hoff; Guillaume Decombe; [2021]
    Nyckelord :Brand Heritage; Heritage Brands; Rejuvenation; Co-branding; Brand Stewardship; Novelty Brands; Business and Economics;

    Sammanfattning : Purpose: The purpose of this paper is to investigate how co-branding can be utilized by heritage brands to rejuvenate. The aim is to develop the current understanding of how heritage brands engage in co-branding and the motives for rejuvenating the brand. LÄS MER

  5. 4. Privacy for sale! : An exploratory study of personalization privacy paradox in consumers’ response to personalized advertisements on social networking sites

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Lovisa Idberg; Sofia Orfanidou; Oona Karppinen; [2021]
    Nyckelord :Personalization; personalization privacy paradox; social networking sites; SNS; tracking; personalized advertisements;

    Sammanfattning : Social networking sites are channels that allow companies to appeal to their target audience through personalized advertising which has become an increasingly common way for companies to reach their target customers. Personalization is possible through the use of customer data which allows designing an advertisement based on individual consumers' preferences benefiting the consumers with more personally appealing advertisements. LÄS MER