Sökning: "Lovisa Palo"

Hittade 2 uppsatser innehållade orden Lovisa Palo.

  1. 1. Managerial response to eWOM posted by consumers from different cultures : A case study of the hotel industry in northern Sweden

    Kandidat-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Författare :Marcus Belfrage; Lovisa Palo; [2020]
    Nyckelord :eWOM; culture; individualistic; collectivistic; hotel; managers; consumers; response; comments; reviews; positive; negative;

    Sammanfattning : Word of Mouth (WOM) is an ancient concept that has been around since the uprising of markets. However, due to the increased internet usage a new form of WOM has emerged called Electronic Word of Mouth (eWOM). The concept of eWOM takes form when consumers communicate with each other or a company online. LÄS MER

  2. 2. IFRS 16 - Kapitalisering av operationell leasing : Hur påverkas de svenska företagen inom konsumenttjänster?

    Kandidat-uppsats, Södertörns högskola/Företagsekonomi

    Författare :Lovisa Palo; Hermona Rustom; [2016]
    Nyckelord :;

    Sammanfattning : .... LÄS MER