Sökning: "Loyalty Programs"
Visar resultat 1 - 5 av 95 uppsatser innehållade orden Loyalty Programs.
1. Generation Z - Lojalitetens fiende?
Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Examensarbetets titel: “Generation Z - Lojalitetens fiende?”. En kvalitativ studie om Generation Zs relation till varumärkeslojalitet. Seminariedatum: 2024-01-11 Ämne/Kurs: FEKH29, Företagsekonomi: Examensarbete i marknadsföring på kandidatnivå. LÄS MER
2. Långsiktiga kundrelationer : En kvalitativ studie om detaljhandelsföretagens implementering av medlemskapsprogram för att främja kundlojalitet
Kandidat-uppsats, Södertörns högskola/FöretagsekonomiSammanfattning : In a time where the retail sector is undergoing continuous changes and increased competition, establishing and maintaining long-term customer relationships become increasingly critical for a company's success. Marketing constitutes the core of creating and communicating value to customers, as well as sustaining robust customer relationships. LÄS MER
3. What Dictates Consumer's Loyalty?
C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiSammanfattning : Since American Airlines launched its first frequent flyer program in the 1980s the usage of customer loyalty programs has spread greatly. Now they are found in many industries in different shapes and forms. LÄS MER
4. The Myth of Incentive-Based Sales Strategies: an Empirical Analysis Contradicting Prevailing Theories using Data Mining and Hypothesis Testing Techniques
Master-uppsats, Högskolan Dalarna/Institutionen för information och teknikSammanfattning : In recent decades, the use of incentive-based reward programs to foster customer loyalty and promote sales has become prevalent in various industries. While these strategies are widely accepted and implemented, there is a significant gap in empirical studies to ascertain their real-world effectiveness. LÄS MER
5. Digital transformation in interior design industry using human-centered design : Addressing internal limitations in the furniture, fixtures, and equipment department and enhancing satisfaction of corporate clients and interior design professionals of UAE-based interior design company
Master-uppsats, Mälardalens universitet/Akademin för innovation, design och teknikSammanfattning : This research provides a comprehensive analysis of the commercial furniture sales industry, with a focus on identifying how digital technologies can be utilized to improve customer satisfaction. The study explores the various internal limitations that can impact customer satisfaction, such as communication breakdowns, lack of collaboration, and inefficient project management processes. LÄS MER