Sökning: "Loyalty online"

Visar resultat 1 - 5 av 222 uppsatser innehållade orden Loyalty online.

  1. 1. “LIVE, BREATHE, TESLA” : En kvalitativ studie om gemenskap och kundlojalitet i Teslas svenska Facebook-community

    Kandidat-uppsats, Uppsala universitet/Institutionen för informatik och media

    Författare :Shajan Bakir; Joel Arvid Olai; [2024]
    Nyckelord :brand community; customer loyalty; Tesla; Facebook;

    Sammanfattning : The primary objective of the research was to examine the motivations behind members’ participation in Tesla’s online community on Facebook and explore how member interaction influences engagement and loyalty towards Tesla. The emergence of new technologies has intensified the complexity of understanding user behaviors. LÄS MER

  3. 2. Reputation Management in a Digital Age : How start-ups control their online reputation

    Kandidat-uppsats, Karlstads universitet/Handelshögskolan (from 2013)

    Författare :Fanny Jacobsson; Lo Meh Paw; [2024]
    Nyckelord :Online Reputation Management; Brand Equity; Startups; Image;

    Sammanfattning : Background: With digitalization, the increased use of the World Wide Web and social media combined with the aware and engaged costumer, the conditions of reputation management are also evolving (Beal & Strauss, 2008; Jones et al., 2009). LÄS MER

  4. 3. An analysis of the Privacy Policy of Browser Extensions

    Magister-uppsats, Högskolan i Halmstad/Akademin för informationsteknologi

    Författare :Susan Sarah Zachariah; [2024]
    Nyckelord :Privacy policy; Browser extension; Data privacy and management;

    Sammanfattning : Technological advancement has transformed our lives by bringing unparalleled convenience and efficiency. Data, particularly consumer data, essential for influencing businesses and developing personalized experiences, is at the heart of this transition. LÄS MER

  5. 4. Leveraging Omnichannel Retailing for Customer Loyalty through Customer Lifetime Value: Is this the reality, or is this just fantasy?

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Karin Gåsste; Antara Islam; [2023-07-03]
    Nyckelord :customer lifetime value; customer loyalty; customer relationship management; omnichannel; online store; physical store; Swedish home and consumer electronics retail;

    Sammanfattning : Scope: Many physical store-based retail businesses are establishing online stores to provide an omnichannel experience to customers. Omnichannel contributes with an immense supply of data, whereas, the physical store complements this data with its touch and feel aspect, especially for the home and consumer electronics industry. LÄS MER

  7. 5. Digitaliseringens påverkan på kundrelationer: En jämförande studie mellan banken och dess kunders perspektiv.

    Kandidat-uppsats, Linköpings universitet/Företagsekonomi

    Författare :Bleona Iberhysaj; Yamama Mawed; [2023]
    Nyckelord :Digitalization; digital transformation; banks; customer relationship; customer satisfaction; customer loyalty and trust.; Digitalisering; digitaliserings transformation; bank; kundrelationer; kundnöjdhet; kundlojalitet och förtroende.;

    Sammanfattning : Digitaliseringsfenomenet har inneburit ett ändrat kundbeteende gällande hur kunder numera väljer att hushålla och förvalta sin ekonomi. I och med det ändrade kundbeteendet väljer banker att distribuera många av deras finansiella tjänster digitalt. LÄS MER