Sökning: "Lu Lin"

Visar resultat 11 - 15 av 41 uppsatser innehållade orden Lu Lin.

  1. 11. Femvertising as a resource of meaning-making and identity negotiation – A consumer cultural perspective

    Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Jingnan Lin; [2019]
    Nyckelord :Femvertising; Advertising; Cultural branding; Postfeminism; Gender Stereotypes; Consumer culture theory; Meaning-making; Identity construction; Social Sciences;

    Sammanfattning : There is a tendency for organizations to draw on social and political issues to make brands relevant to consumers, among which the appropriation of women empowerment discourse has attracted considerable attention because of its success in practice. Give the paucity of studies both in strategic communication to evaluate consumers responses to organizations’ communication strategies and in advertising studies to examine the emerging form of advertising to empower women, this study focuses on femvertising from consumers’ perspective. LÄS MER

  3. 12. En värld av nätverk och rekommendationer

    Kandidat-uppsats, Lunds universitet/Institutionen för tjänstevetenskap

    Författare :Amanda Andunger; Mattias Meiczinger; [2018]
    Nyckelord :Social Sciences;

    Sammanfattning : Forskare som Pierre Bourdieu, Adam Smith, Karl Marx, Nan Lin med flera har inom Sociologin försökt förklara människors möjligheter i samhället med olika former av kapital. Det vill säga olika sorters tillgångar och resurser som är socialt strukturerade av oss människor. LÄS MER

  4. 13. Sociala mediers nyttopåverkan

    Kandidat-uppsats, Umeå universitet/Nationalekonomi

    Författare :Daniel Altsten; [2018]
    Nyckelord :;

    Sammanfattning : Innevarande studie syftar till att utreda nationalekonomisk nyttoforskning med anknytning till sociala medier. Sociala medier ger upphov till en mängd intressant forskning. Lin & Lu (2011) visar att individer som använder sociala medier känner uppskattning och glädje vid interaktioner på sociala medier. LÄS MER

  5. 14. Global Innovation Networks in the IT and New Media Industry in Beijing, China: The Role of Individuals in SMEs

    Master-uppsats, Lunds universitet/Ekonomisk-historiska institutionen

    Författare :Jingyi Lin; [2018]
    Nyckelord :Global Innovation Networks; SMEs; Beijing; China; Role of individuals; Business and Economics;

    Sammanfattning : The increasing globalization of innovation activities has generated “globally organized web of complex interactions” for innovation, which are called global innovation networks (GINs). The current study on GINs has extended our understanding of network participants to the small and medium-sized enterprises (SMEs) from emerging economy, and enlightened us on the drivers behind the participation of global networks. LÄS MER

  7. 15. Maturity, Speculation and Corporate Hedging: An Empirical Study in Oil and Gas Firms from 2000-2008

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Xinyun Lin; Xitong Cong; [2017]
    Nyckelord :Maturity; Hedging; Speculation; Hedging determinants; Derivative usage; Business and Economics;

    Sammanfattning : In this paper, we develop a new but also under-researched measure for firms’ hedging practice: maturity. Comparison between the outputs of two sets of Tobit model using hedge ratio and maturity respectively shows that the costs of financial distress hypothesis and the financing costs hypothesis are partially supported by both hedge ratio and maturity. LÄS MER