Sökning: "Lucas Höfer"
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1. Knowledge Sells? How the quality of sales knowledge assets in startups affects their scalability
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : A goal of entrepreneurship is to foster innovation through the creation of sustainable, scalable firms through a successful commercialization of their value proposal. Surprisingly there is little research on the key role sales and hence sales knowledge of the founder plays in the survival of an entrepreneurial venture. LÄS MER
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